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Executive Forum: Why Every Organization Needs an Augmented Reality (AR) Strategy

November 1, 2017
8:30 a.m. – 2:00 p.m.
Boston, MA.
Space is limited
In advance of their third article in the Harvard Business Review, Michael Porter and Jim Heppelmann will share why organizations need an AR strategy. Products have continued incorporating a powerful new interface technology called “augmented reality.” Through a smartphone or tablet pointed at the product, or through smart glasses, augmented reality applications tap into the product cloud and generate a digital overlay of the product. This overlay contains monitoring, operating, and service information that makes supporting or servicing the product more efficient. Constructing these powerful digital interfaces is another critical new design discipline.
Keynote Speakers:
Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School

Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy, economic development, the environment, and health care.
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Jim Heppelmann, President and Chief Executive Officer, PTC

Heppelmann has emerged as a driver and thought leader in the Internet of Things (IoT) space. Together with Harvard Professor Michael E. Porter, he has co-authored two highly influential articles regarding the transformational impact of the Internet of Things on business, including the November 2014 Harvard Business Review cover story “How Smart, Connected Products are Transforming Competition,” and the companion “How Smart, Connected Products are Transforming Companies” published in the October 2015 Harvard Business Review.
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