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[ NAME ],

As manufacturing leaders, nothing is more important to us than keeping our employees safe. Despite the extraordinary lengths we have gone to protect our workers from COVID-19, the virus continues to spread.

That’s why the National Association of Manufacturers is launching a new initiative—the Creators Respond Commitment—to promote the use of face coverings, social distancing, handwashing and other health practices.

I’m asking you to engage your site leaders and your employees and encourage them to add their names and their stories about why they practice safe behaviors to stop the spread of COVID-19. Maybe it’s for a family member or an immunocompromised friend or to help businesses reopen safely.

We’re asking people to visit nam.org/crc, where they can make the Creators Respond Commitment, share their story and even send in a photo of themselves wearing a face covering or practicing other safety measures. We’ll share those stories and images online.

Please share the link with your team. Below you’ll find sample emails you can send to your employees or site managers.

We’re drawing from the success of a similar initiative at BASF. Having employees commit to safe behaviors inside and outside the workplace helps us prevent community spread from affecting our companies—and it protects our economy. Sharing their messages on social media helps inspire others to do the same.

As for me, I make the Creators Respond Commitment because of my Trane Technologies family—and to protect my first grandchild, Mia, born just a few weeks ago. I hope you and your company will join this effort.

Mike

Michael W. Lamach
Chairman and CEO, Trane Technologies plc
NAM Board Chair

TEMPLATE EMAIL
From: CEO
To: All Employees
Subject: Creators Respond Commitment

Team,

I’m asking for your help.

As we all know, COVID-19 continues to spread in our communities, putting our team members and families at risk. To prevent exposure, we all need to step up and take action by practicing safe behaviors at work—and in our communities.

So today, I’m asking you to join me in making the Creators Respond Commitment and pledge to practice safe behaviors to stop the spread of COVID-19 when off the clock too. This includes wearing a face covering in public spaces, social distancing (staying six feet apart) and cleaning and disinfecting.

By taking the Creators Respond Commitment, we are helping to protect our loves ones, our community and our company, and we are setting an example for others.

Visit nam.org/crc to learn more, make the commitment and share on social media. You’ll have the chance to share your own story and a photo.

Thanks for helping with this important project and for your commitment to keeping our team safe. We’re all in this together.

Best,

[ NAME ]

TEMPLATE EMAIL
From: CEO
To: Site Managers
Subject: Creators Respond Commitment – New Initiative

Team,

I’m asking for your help.

As we all know, COVID-19 continues to spread in our communities, putting our team members and families at risk. To prevent exposure, we all need to step up and take action by practicing safe behaviors at work—and in our communities.

So today, I’m asking you to join me in making the Creators Respond Commitment and encourage your team members to do the same. As part of the commitment, we’re inviting team members to pledge to practice safe behaviors to stop the spread of COVID-19 when off the clock too. This includes wearing a face covering in public spaces, social distancing (staying six feet apart) and cleaning and disinfecting.

By making the Creators Respond Commitment, we are helping to protect our loved ones and community, and we are setting an example for others.

Visit nam.org/crc to learn more, make the commitment and share on social media. And please invite your teams to do the same. You and the team will have the chance to share your own story and a photo. You can use the template email below.

Thanks for helping with this important project and for your commitment to keeping our team safe. We’re all in this together.

Best,

[ NAME ]

TEMPLATE EMAIL
From: Site Managers
To: Employees
Subject: Creators Respond Commitment

Team,

I’m asking for your help.

As we all know, COVID-19 continues to spread in our communities, putting our team members and families at risk. To prevent exposure, we all need to step up and take action by practicing safe behaviors at work—and in our communities.

So today, I’m asking you to join me in making the Creators Respond Commitment. As part of the commitment, we’re pledging to practice safe behaviors to stop the spread of COVID-19 when off the clock too. This includes wearing a face covering in public spaces, social distancing (staying six feet apart) and cleaning and disinfecting.

By taking the Creators Respond Commitment, we are helping to protect our loves ones, our community and our company, and we are setting an example for others.

Visit nam.org/crc to learn more, make the commitment and share on social media. You’ll have the chance to share your own story and a photo.

Thanks for helping with this important project and for your commitment to keeping our team safe. We’re all in this together.

Best,

[ NAME ]